Blog Posts Tagged As: Singapore
This is my blog on anything really, but wines, mainly.
Some general trends in the wine preferences and consumption patterns I observed amongst the wine drinkers in Singapore, for example: Asian Chinese predominantly favours red wines over white.... White and sparkling wines have more female fans than male.... People either love or hate Chardonnay, they are rarely neutral to it.... The more matured and sophisticated drinkers seek out the dry and complex wines while new drinkers would prefer lighter and sweeter wines. Interestingly, the earlier group tend to be more price sensitive and will seek out good wines at reasonable prices, while the latter group are willing to pay higher prices for perceived better wines.In general, it is very heartening for me to see that wine drinkers in Singapore are becoming more informed - they know what they like and they know where they can get them more inexpensively. But they are also experimental and like to try out new wines.
My biggest fear about running this business isn't whether our wines will sell (well, maybe indirectly, yea, this is a worry ultimately), but it is that potential customers may look at the prices of our wines and assume our wines are the cheap, low grade, supermarket-quality wines, while people in the wine industry (aka our competitors) may curse us for 'spoiling the market'.